gadg-et-oid [gaj-it-oid]


1. having the characteristics or form of a gadget;
resembling a mechanical contrivance or device.

Sony unveil music like no other

Sony’s marketing machine is at it again. Not wanting to be beaten at the game of creating the most elaborate live action advertisements (Skoda, we’re looking at you) they have unveiled a new project to promote the latest and greatest in their WALKMAN brand line-up.

Unsurprisingly the ad is centered entirely around music and sees 128 musicians each contributing single notes and beats to what ultimately will become a sweeping score- of course I’ve no idea what it’s going to sound like but once again those wiley marketing coyotes have convinced me that I must actually watch their advertising. Blast.

Still, I can’t help but like Sony for steering away from the norm- advertisements can be a form of entertainment too and I much prefer them to be entertaining than simply a pack of thinly veiled lies conveyed through not-quite-so-subtle imagery… Lynx I’m looking at you.

You can find out more about the advertisement here and watch a brief trailer that, I warn you in advance, cuts off before the music begins.

Thursday, October 25th, 2007, Personal Audio.